Seven seconds do matter. 

Seven seconds doesn't seem like a lot, really, but it's seven seconds that it takes for a subconscious thought to go into the conscious mind. 

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If you can get to your audience’s story, AKA that subconscious mind, before trying to get to the logical side, you don’t just save yourself seven seconds. Still, your audience is already taking action in your direction.

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On this weekly ritual series, 7 Second Switch we are going to bring to you topics all around how to truly create a brand that will tap into those seven seconds so that your audience isn't just loving you and liking what you do, but they're truly in a relationship with you. 

 

We'll talk about Neuro Human Branding™ and how you can use science and psychology to your brand's advantage. And tap into your brand’s greatest strength, which is your brand relationship between you and your ideal audience.